Our Mission
We believe that with the right lawyer for their case, a litigant has a better chance of obtaining justice effectively.
The mission of JuriGo.ca is to connect individuals and businesses -simply and quickly- with a lawyer who can answer their needs based on their criteria.
Our Values
Our team is guided by three core values: innovation, justice, and customer service.
We are passionate about solving access to justice issues and believe that innovation is the key to achieving this.
We understand that searching for the right lawyer for one's case is stressful and anxiety-inducing, especially in emergency situations. Therefore, we commit to providing a simple, fast, and intelligent service for all our users.
Our Story
JuriGo.ca was founded in 2019 by a multidisciplinary team of lawyers, programmers, and web marketing experts.
Since then, our team has been actively working to modernize the legal sector in Canada and to solve certain issues of access to justice.
In a short time, JuriGo.ca has established itself as an indispensable tool for anyone looking for a lawyer. Its platform is referred daily by the Barreau du Québec, several courts, and other public and governmental organizations.
Last year, we helped over 50,000 individuals and businesses find the right lawyer for them, free of charge.
We are aiming for a pace of 100 000 lawyer-client connections per year by 2025.
Our Team
Founders
Philippe Roberge
CEO
Philippe is an attorney passionate about the business world. He was sworn in in 2014 and practiced corporate law at a renowned firm in Quebec for over six years, until the birth of JuriGo.
His legal practice led him to interact daily with entrepreneurs and high-quality business leaders, thus nourishing his entrepreneurial spirit.
However, it was in 2017, while he was waiting in a queue at the pharmacy, that he had a simple but visionary idea: to modernize and facilitate access to a legal professional through new technologies.
That same evening, he contacted his childhood friend, Charles-Antoine Giroux, to convince him of the relevance and viability of this project. The next day, he shared the same vision with his colleague and friend, Pierre-David Girard.
In 2020, after many hours of volunteer work, JuriGo was officially launched.
On a daily basis, Philippe works closely with the entire team to make JuriGo an essential technological tool for access to justice, all over Canada.
Charles-Antoine Giroux
CTO
Charles-Antoine, an unwavering enthusiast of new technologies, has accumulated more than 11 years of expertise in the sector. Before co-founding JuriGo alongside Philippe and Pierre-David, he worked at CSIO in collaboration with insurance pillars such as Intact and Aviva Canada. Over the years, he climbed the ranks within this company, moving from the role of analyst to that of solutions architect, and finally leading the technology team.
Charles-Antoine has always been driven by the ambition to create his own company. The opportunity finally presented itself during a call from Philippe, a longtime friend, in 2017. Philippe shared with him the visionary idea of JuriGo. On a cold winter evening that same year, the first lines of code were written. For the following two years, the trio – Philippe, Pierre-David, and Charles-Antoine – devoted their evenings and weekends to the development of the project. In June 2020, he embarked full-time on the JuriGo adventure.
Today, Charles-Antoine is dedicated to the constant optimization of the team and the technological tools of JuriGo. With a strong interest in recent advancements, he places a particular emphasis on artificial intelligence, allowing JuriGo to maintain a "lean," agile, and high-performing team. The pursuit of performance is, for him, a true passion.
Pierre-David Girard
COO and Business Development
After completing a certificate in business administration, Pierre-David continued his studies in law and obtained his Bachelor's degree in 2014 and his Bar admission in 2015. During his studies and to begin his practice, he worked in a significant business law firm in Quebec. He then chose to join the insurance law group of a well-established firm in Quebec City.
Pierre-David is distinguished by his client approach, proactivity, and ability to quickly grasp the major and complex issues of cases in order to find a solution to a problem. He has always had a well-developed entrepreneurial spirit, which led him to the development of the JuriGo project with his partners at the end of 2017.
Today he is fully dedicated to this company that he co-founded. Pierre-David loves to feel that he is making a difference in helping JuriGo users find a lawyer for their needs and in assisting young lawyers starting out or law firms in full growth to develop their business in the most optimal way possible.
Sales
Alexis
Sales Manager
Alex graduated from Laval University in 2018. During his studies, he had the opportunity to spend a semester at the Faculty of Law of the University of Montpellier, in France. After being admitted to the Quebec Bar in 2019, Alex practiced insurance law and civil liability for over 4 years at a well-known law firm in Quebec.
It was during these years that he had the chance to work alongside Philippe and Pierre-David, two colleagues with whom he quickly became friends and to whom he turned when he was freshly out of law school. This is how Alex witnessed the birth of JuriGo and its very beginning.
Having quickly recognized the challenges and difficulties related to access to justice, Alex always knew that he wanted to contribute to the growth of JuriGo, a project in which he believed a great deal and which interested him a lot. This ultimately led him to commit full-time to the JuriGo adventure, with the mission of developing the platform in Ontario and on a national scale.
Valérie Black St-Laurent
Sales Manager
Valérie Black St-Laurent is a lawyer and Market Development Manager for Ontario with Jurigo.
She is a member of the Law Society of Ontario and the Barreau du Québec. Prior to joining the Jurigo team, she was a partner at a firm based in Ottawa and practiced mainly in the field of Criminal Law in both Ontario and Québec and was also an accredited Collaborative Family Lawyer.
Throughout her career, Valerie has focused on criminal law, human rights, and social justice issues. She has worked with community organizations for over a decade by advocating for human rights and access to justice. She continues to serve on the Board of Administrators of the Innocence McGill Legal Clinic and is a member of the Canadian Center for Diversity and Inclusion.
With her practical experience in running a firm and handling clients, as well as her interest in access to justice, she is committed to helping our partnering lawyers grow their business.
Joyce Cynthia Pierre
Sales Manager
Joyce is the Lawyer in charge of market development for Quebec in the Jurigo team.
She holds a civil law degree from the University of Montreal and a Juris Doctor in Common Law (J.D.) from the University of Ottawa.
A member of the Ontario Bar since 2013, she practiced in an Ottawa office in the following areas: criminal law, civil law, and small claims law.
She also has extensive experience in management, sales, and business development.
As the person responsible for market development for Quebec at Jurigo, Joyce wants to help our partner lawyers explore new avenues in their business development. Driven by the satisfaction of her clients, she aspires to achieve their goals while contributing to improving access to justice.
She has a keen understanding of the business world's challenges and how the legal field could use new technologies to thrive today.
Marketing & Copywriting
Olivier Laflèche
CMO and Editor-in-Chief
With a Bachelor's degree in Law from Laval University and a Certificate in Law from the University of Ottawa, Olivier has been involved in the development of the JuriGo project since 2019. Serving as the Marketing Director and Editor-in-Chief for the platform, Olivier is notably in charge of the team of editors working at JuriGo.
As the author of several hundred legal articles himself, Olivier has a unique expertise in the field of communication and the simplification of legal issues, as well as several years of experience in this area.
His experience as a research assistant in financial services law and his internships with legal journals have given him a solid writing background, which he now puts to use for JuriGo.ca.
His primary goal at JuriGo? To present legal information in an innovative, concise, and modern way, without compromising on thoroughness.
Hana Kara
Copywriter
Hana is a dedicated editor who joined the JuriGo team in 2022. Hana earned her bachelor's degree in law in 2020, followed by a Juris Doctor in North American Common Law in 2021, both awarded by the University of Montreal.
She then continued her postgraduate studies with a master's degree in international law at the University of Montreal, which she obtained in 2023. Her education reflects the bijural and bilingual tradition of the Canadian justice system.
Passionate about research and writing, Hana has strengthened her skills in these areas as a research assistant at the Faculty of Law of the University of Montreal and as an editor on the JuriGo team.
Thomas Grenier
Copywriter
Thomas graduated with a bachelor's degree in law from the University of Montreal in 2023, during which he participated in various competitions and mock trials.
He also served as a research assistant in law during his university studies.
Currently, he is pursuing a master's degree in European business law at Bocconi University, in Milan.
Daphné Roy
Copywriter
Daphné is an attorney and member of the Quebec Bar since April 2023. She obtained her civil law degree from the University of Ottawa in 2021. Following her university studies, she completed the mandatory training at the Quebec Bar School, and she did her professional training internship at the City of Thetford Mines.
This experience provided her the opportunity to frequently plead in court, which allowed her to develop expertise in certain areas such as criminal law, labor law, and municipal law.
Daphné is now ready to implement her skills and legal knowledge within the JuriGo team.
Cristina Aliu
Copywriter
Cristina joined JuriGo in 2023, where she conducts research and writes about all types of Ontario law. Cristina is currently in her second year of law school at McGill University, where she is pursuing both a Bachelor of Civil Law and a Juris Doctor.
While in law school, she placed second at the Canadian National Negotiation Competition and at the McGill Law Negotiation Club's in-house negotiation moot. She also contributed to the faculty’s student life through her involvement as chief returning officer of elections for the Law Students’ Association.
Prior to attending law school, Cristina worked as a consultant in a public affairs firm and spent a few years working in various capacities at the House of Commons in Ottawa.
She holds a Bachelor of Arts in Political Science from the University of Manitoba, where she graduated with first class honours. During her undergraduate studies, Cristina was awarded the university’s Undergraduate Research Award twice – allowing her to perform research with associate professors in her faculty and fueling her passion for research and the law.
Our Contributions
Beyond its main activity of connecting lawyers with clients, JuriGo.ca positions itself as a positive and important social player in terms of access to justice:
- Publication of nearly 300 articles of reliable legal content since 2020: Our team of editors (all with at least a bachelor's degree in law) publish about fifteen legal posts weekly to freely inform the general public about the state of the law.
- Authorization to share content for academic and integration purposes: We have granted the University of Montreal (UdeM) and the Ministry of Immigration, Francization, and Integration (MIFI) rights in the use of some of our legal articles to support them in their educational and Francization missions.
- Service partner of the Juripop organization: Juripop is a key player in access to justice in Quebec. This organization offers affordable legal services to vulnerable individuals. We have committed to offering them our technologies for free and to direct them towards suitable referrals.